Explose

Esch Capitale Culturelle

editor — Wed, 05 Mar 2025 15:07:17 +0000

Esch Capitale Culturelle editor Wed, 03/05/2025 - 16:07

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Feel the pulse of culture

A Modular Branding Approach

The Explose agency has designed a visual identity for the initiative, built around a modular concept. At its core, the design embraces the pure contrast of black and white—symbolizing both timeless elegance and a modern institution. This refined foundation is enriched by a dynamic palette of playful shapes, reflecting the vibrancy and diversity of the cultural program. The two logos—Esch Capitale Culturelle and the Biennale—were conceived within a unified brand universe. A bold typographic symbol is encapsulated within a strong visual frame—a structured box system—allowing the identity to seamlessly adapt across various formats. This approach ensures a strong visual consistency while maintaining exceptional flexibility in its applications. The visual identity extends into the digital realm through motion and sound design. Custom animations and a bespoke sonic identity amplify the brand’s emotional resonance, creating a deeper connection with its audiences.

A Seamless and Functional Digital Ecosystem

Explose has developed an intuitive and user-friendly website featuring a comprehensive event calendar with advanced filtering options, allowing visitors to effortlessly navigate the richness of the program. To enhance digital communication, a series of social media templates were designed, offering both animated and static formats. These templates empower the client with complete autonomy in adapting and publishing content while ensuring visual consistency across all platforms. Additionally, Explose created bespoke animations and video assets, combining motion and sound design to provide Esch Capitale Culturelle’s team with a fully integrated suite of dynamic branding tools. This cohesive ecosystem guarantees a smooth, engaging, and visually unified communication strategy.

Physical design

To enhance the visibility of the initiative and its related events, Explose designed easily adaptable and reusable print templates for various stakeholders. These materials enable effective communication around the different projects and events, while staying true to the visual identity of the Esch Capitale Culturelle label. These print assets radiate throughout the urban landscape, ensuring graphic coherence between digital and physical channels. This consistency amplifies the brand’s impact and strengthens audience engagement.

Teaser Text

Esch Capitale Culturelle is an initiative that brings together all the creative energies of the city of Esch-sur-Alzette around large-scale cultural projects. Awarded the title in 2022, Esch Capitale Culturelle organizes its Art and Culture Biennale every two years, an internationally renowned cultural event that brings the city to life. The initiative needed a visual identity that matched its creative ambitions.

Skills

Branding
Brand identity
Motion design
Sound identity
Digital experience
UX/UI Design
Design system
Website coding
Creative coding
Print design
Social media templating

Oeuvre Nationale

editor — Thu, 13 Nov 2025 15:14:17 +0000

Oeuvre Nationale editor Thu, 11/13/2025 - 16:14

Subtitle

accompagner, relier, transformer

Teaser Text

Depuis 80 ans, l’Œuvre Nationale tisse des liens, soutient des projets et façonne un Luxembourg plus solidaire. Aujourd’hui, elle se réinvente, portée par une identité visuelle repensée, un souffle nouveau qui reflète son engagement immuable.

Skills

Pour marquer ses 80 ans d’engagement au service de la société luxembourgeoise, l’Œuvre Nationale a souhaité moderniser son identité visuelle et son écosystème digital. L’objectif : faire évoluer son image tout en restant fidèle à ses valeurs fondamentales.

Explose a eu l’honneur d’accompagner cette transformation, en repensant l’ensemble du branding pour traduire avec force et clarté le rôle, l’impact et la mission de l’Œuvre.

Aalt Stadhaus

admin — Tue, 23 Jan 2024 17:04:05 +0000

Aalt Stadhaus admin Tue, 01/23/2024 - 18:04

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Cultural Center

New brand identity

Designed by Explose, the new visual identity of Aalt Stadhaus conveys the dynamic atmosphere of the cultural center and its programming based on humor and entertainment. The graphic universe designed for Aalt Stadhaus is distinctly human-centered. The identity exudes playfulness, inviting everyone to join in and enjoy the vibrant cultural offerings.

Logotype

The Aalt Stadhaus logotype reflects the unique shape of the building, specifically highlighting its staircase. The inclusion of the stairs in the logo not only shows the building’s special characteristics but also creates a visually striking symbol that easily connects with Aalt Stadhaus’ identity.

Printed design

Printing design plays an important role in communicating the identity of the cultural center, ensuring effective communication with its audience. We handled a wide range of printed materials, such as posters, brochures, flyers, and invitations. The goal was to give substance to the branding while creating templates that could be reused and adapted daily by the communication team of the center.

Digital design

The visual identity of Aalt Stadhaus has also been adapted for the digital realm. Social media and the website maintain consistent engagement with the audience, and the branding needed to be recognizable and consistent across all platforms.

Teaser Text

Aalt Stadhaus is a cultural center located in the heart of Differdange, Luxembourg. Offering a variety of events, it serves as a place for cultural life within the community. From different performances to art exhibitions and engaging workshops, the Aalt Stadhaus is dedicated to providing a great cultural experience for both residents and visitors.

Skills

Identité visuelle

Design visuel

Design d'interaction

UX/UI design

Développement front-end

Cour grand-ducale

admin — Wed, 27 Sep 2023 07:28:07 +0000

Cour grand-ducale admin Wed, 09/27/2023 - 09:28

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The Monarchy Explained to Kids

An immersive experience

We create a magical realm that sparks the curiosity of young visitors while offering a simple and intuitive navigation. This would not have been possible without the magnificent illustration work of Sandra Martins, which we were able to animate and enhance with soundscapes to make it all the more immersive.

We provided the overall artistic direction to ensure that the intentions and messages of the Maison du Grand-Duc were accurately conveyed in all illustrations, animations and soundscapes, resulting in a highly cohesive whole. Technically, the challenges were significant, as the Maison du Grand-Duc aimed for a highly appealing and visually engaging website while also ensuring inclusivity and accessibility for individuals with specific needs, and it needed to be entirely manageable by their in-house team.

Teaser Text

The Explose agency supported the Maison du Grand-Duc in creating a website dedicated to children. The challenge was to create a personalized experience that immerses kids in the world of the Monarchy while providing educative content. The website aims to be very playful and interactive.

Skills

Visual Design
Interaction Design
Experience Design
Sound Design
Motion Design
Creative development

Links

kids.monarchie.lu

Background color

#F8E8D5

Craft_3.0

admin — Fri, 14 Apr 2023 11:49:21 +0000

Craft_3.0 admin Fri, 04/14/2023 - 13:49

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Subtitle

Immersive art & craft exhibition

Teaser Text

In the context of Esch2022, European Capital of Culture, the association 'De Mains de Maîtres' created the exhibition entitled 'Craft 3.0' which aims to highlight the art of craftsmanship combining traditional know-how and new technologies. The association called on Explose to develop the entire branding of the event, from the visual identity to the physical design of the exhibition, including the website and communication.

Skills

Visual identity
Website

Links

craft.demainsdemaitres.lu

Fräiraim Festival

admin — Fri, 14 Apr 2023 09:33:48 +0000

Fräiraim Festival admin Fri, 04/14/2023 - 11:33

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The music scene of the Greater Region

Teaser Text

The Fräiraim Festival is a free music festival organized by the Philharmonie. It showcases the diverse local music scene of Luxembourg and the Greater Region, featuring a variety of musical styles and both amateur and professional artists. The festival's audience is equally eclectic as its selection, welcoming people of all ages and backgrounds. The festival was launched in 2022, the challenge was to create its new visual identity and website.

Skills

Visual identity
Website
Motion design

Links

frairaimfestival.lu

Background color

#FFDAD6

GovTech Lab

admin — Wed, 21 Sep 2022 09:31:25 +0000

GovTech Lab admin Wed, 09/21/2022 - 11:31

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Accelerating innovation in public services

Embodying the brand

GovTech Lab's new visual identity must embody the Government's vision: prioritising the enhancement in quality of services offered to citizens and businesses through digital technology. The graphic universe seeks to move away from the standard graphic codes of "tech" imagery, often too fixated on a tool/machine/system vision, to propose a much more "human-centered" identity.

Setting the tone

The GovTech Lab brand messaging gives the initiative meaning and impact. With the support of the Brightgeist Brand Stories agency, taglines and catchphrases were created to give the brand tone, voice and personality.

Reveal the graphic universe

The aim was to create a strong and modern logo in line with the brand's values. GovTech Lab is first and foremost a movement, an acceleration, a synergy. By using linear patterns, we developed a whole graphic system that comes to life with motion design and symbolises the synergies and the overlap between innovation, ideas and solutions.

Brand messaging

A brand movie was made to capture the essence of GovTech Lab's message, vision and mission. GovTech Lab’s main tool to accelerate the technological transformation of the State is its “Calls for solutions”. The lab launches challenges on given themes and calls for the participation of external players to take them on with innovative solutions. This film tells the story of a close-knit team of digital experts who joins forces to submit their project on time to GovTech Lab. The aim was to offer authentic content, highlighting the human element and its emotions.

Teaser Text

GovTech Lab is a joint initiative of the Ministry of Digitalisation and the Government IT Centre (CTIE) which responds to the Government's drive to enhance the quality of public services to citizens and businesses through digital transformation. The Government has entrusted Explose with the creation of the Luxembourg GovTech Lab brand and visual identity.

Skills

Visual identity
Digital strategy
Digital content: filmmaking

1535° Creative Hub - Open doors 2019

admin — Tue, 20 Sep 2022 07:25:46 +0000

1535° Creative Hub - Open doors 2019 admin Tue, 09/20/2022 - 09:25

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Creative Day

An event to promote creativity

Three years later, we were privileged to be able to propose a new concept and identity for the Hub's annual open doors. The idea was to bring modernity and innovation while keeping the essence of this day: making the creative professions known to the general public. This was the start of the “Creative Day” event.

Event communication

We set up the entire communication strategy around the Creative Day event, which took a more digital turn. Previously, we designed the entire teasing phase for deployment on social networks. On launch day, the signage, programme and plans helped visitors to find their way around and enjoy the activities.

Film making

To boost the teasing phase related to the event, we developed a series video content for the Creative Day: 4 interviews, 1 TV spot, and different short videos specifically developed for social networks.

Interview de Unison Studios

Interview de Sophie Garlinskas

Interview de Lisa Junius

Interview de Kumiyonoe

Installations & videomapping

For that special day, we prepared a series of installations, video mappings, digital signages, and other interactive experiences.

Skills

Event website
Digital content: filmmaking
Installations & videomapping
Signage

Links

creativeday.1535.lu

Background color

#F4F4F4

A Colônia Luxemburguesa

admin — Mon, 11 Jul 2022 08:29:48 +0000

A Colônia Luxemburguesa admin Mon, 07/11/2022 - 10:29

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A transmedia project

Teaser Text

Colônia Luxemburguesa is an interactive documentary directed by the filmmaker and historian Dominique Santana and produced by Samsa Film. One hundred years ago, the Luxembourg-based steel giant Arbed inaugurated its Brazilian subsidiary in Brazil. The lack of qualified workforce provoked a massive movement of hundreds of Luxembourgish migrants to Brazil in order to erect a colossal steel factory. A Colônia Luxemburguesa is a fascinating investigation, an interactive experience and a journey of discovery. Explose agency is proud to have created the visual identity and the interactive platform of this transmedia project.

Skills

Visual Identity
Visual Design
Interaction Design
Experience Design

Links

colonia.lu

Background color

#10281D

1535° Creative Hub - Portes ouvertes 2021

admin — Mon, 20 Dec 2021 14:41:45 +0000

1535° Creative Hub - Open doors 2021 admin Mon, 12/20/2021 - 15:41

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Creative Days

New edition, new theme

While the event aims at promoting the creative arts industry and in particular the members of the 1535° Creative Hub, it is also an opportunity to enhance the image of the premises.
Based on the existing identity, we developed a whole graphic universe around the themes of interactivity, connectivity and gameplay, which are also reflected by the installations designed for the event. The visual identity of the event makes a nod to the letters of buildings A, B and C at the Hub. This edition marked the inauguration of the newly renovated building B, which will house new members.

Communications strategy

A major communications campaign was rolled out to promote the event, following a sustained calendar of activity in the three months leading up to the event. From the Save the Date and official invitations, to posters, newsletters and social media campaigns, a wide range of media was used to give the event the visibility it deserved.

Using video to go viral

The communications campaign was largely supported by video content. A video trailer immersed viewers in the atmosphere of the Hub. Video clips introducing the Hub’s members were posted on social media in the run-up to the event to actively invite people to participate.

Dedicated website

The creativedays.lu website was the main source of all event-related information: programme, list of members, concert lineup, opening ceremony, map of the venue, practical information... The aesthetics of the site were enhanced by the use of motion design and video.

Interactive and immersive experiences

Interactive and immersive installations were specially designed for the occasion. For an impactful opening to newly renovated building B, visitors were treated to a stunning and unforgettable experience.

From ore to creative arts: the timeline

Visitors enter building B through a long corridor, a functional passageway. Explose decided to make the most of the walls of this corridor with a multimedia timeline, immersing visitors in the experience from their very first steps.
By recounting the history of the site, this timeline unravels the evolution of the iron and steel industry's heritage up to its conversion into a hub dedicated to creative arts.
Explose was responsible for the overall design of the project: conception and design, static and animated illustrations (in collaboration with Mariam Tagadirt), drafting of the explanatory texts and mapping. We would like to thank artists Lisa Junius, David Soner, Gianmarco Liacy and Dubl Design Studio for their support with the implementation of this timeline.

Ode to the members of 1535°: the interactive terminals & the info point

Visitors could continue their journey into building B and enter a space totally immersed in darkness, with two installations inspired by the retro gaming world. The first installation, composed of interactive terminals, allowed passers-by to interact with the terminals and find out more about the members of the Creative Hub. The second one, simulating LED screens through a mapping installation, gave key information about the 1535° Creative Hub and its members as well as the Sonotron (the space dedicated to sound and music at 1535°).
From the conception of the 3D simulations to the implementation of the entire installation, Explose applied all its expertise: content strategy, filmmaking, motion design, UI design, development, mapping... not to mention our hidden talents in electronics and woodworking !

Creative mining: the immersive installation

The stroll through building B ended with a final installation offering an immersive experience entitled Creative Mining; a creative interpretation of the history of the site and its evolution: from the country's glorious industrial past shaped by miners and workers, to the vibrant and lively creative hub filled with the energy of the hundred or so creative minds working there today. Thus, this work presented two abstract audiovisual ambiences that progressively followed one another: from the raw and mechanical world of the factory to the modern, technological and inspiring universe of the creative hub. Creative Mining is four minutes of an emotionally-charged sensory experience, entirely conceived and produced by us (concept, 3D simulations, lighting design, sound design, musical composition, motion design, technical programming, etc.).

Live show time!

The structure of the immersive installation also served as a stage for live shows: concerts and dance performances.
Explose took care of the scenography, artistic direction, lighting and sound of these shows in collaboration with the artists.

Filmmaking & photography

Explose was also responsible for the filming and photographic coverage of the event in order to capture Creative Days and feed post-event communications.

A great success

The 2021 edition of the 1535° Creative Hub's Open Doors was a great success, gathering thousands of visitors willing to meet the members and experience the Hub’s vibes. The event was actively promoted and shared on social media. The positive energy that members and visitors conveyed throughout the event was an incredible and unique source of positivity.
We warmly thank the administration of the 1535° Creative Hub and the City of Differdange for their trust and for allowing us to undertake the organisation of such a special event.

Teaser Text

The 1535° Creative Hub’s Open Doors held in Differdange has become a key annual event for the promotion of the creative arts industry. Every year, it brings together thousands of people seeking creative inspiration. For this latest edition, Explose had the pleasure of implementing a comprehensive event campaign.

Skills

Content strategy
Artistic direction
Visual identity
Filmmaking
Lighting design
Sound design
Motion design
UX/UI design
Development
Mapping
Photography

Links

creativedays.lu