KulturKanal fir Letzebuerg


KulturKanal is an independent Luxembourg platform for the creation and broadcasting of cultural content with an intergenerational and inclusive focus. KUK brings together a community of professionals and culture enthusiasts. At the head of the initiative is Serge Tonnar, Luxembourg singer-songwriter-composer who directs the KUK project under the entity MASKéNADA. He is supported by Florence Ahlborn, Tania Brugnoni, Alessandra Luciano, Serge Nickels and Christian Ries.

KUKthe first independent cultural media platform in Luxembourg.

KUK encourages networking between artists, culture enthusiasts and professionals, and shares artists’ creations on the KUK platformKUK is the first independent digital platform in Luxembourg. Its goal is to promote intercultural dialogue and make Luxembourg culture accessible to all.

KUK is a place, a community and a family. 

An identity with a strong DNA

Explose designed a strong identity for KUK aligned with the values of the initiative. Explose created a typographic logo stable and powerful, minimalist but with its own personality. The graphic design was conceived to mesh with the values of KUK making it a strong, recognisable universe. Motion design (animated logo, transitions, etc.) and tailor-made sound design for KUK's videos complete the brand's identity. 

A coherent identity designed for social networks

KUK's identity has been used across various social networks (Facebook and Instagram). The grid is designed to be a strong graphic display. The content was also designed for its virality, to captivate users and encourage them to engage with the KUK community.

The KulturKanal fir Lëtzebuerg website

The KUK website is an independent Luxembourg platform for expression and exchange between artists and the community. The website has been designed as a digital medium. The next key live performance date is highlighted on the home page, as well as various articles created by content contributors (artists, associations, cultural institutions, partners, etc.). KUK is an alternative to mainstream platforms and allows artists to freely distribute their videos thanks to the implementation of live streaming solutions with Vimeo.

A global search engine with interconnected tags allows users to search and filter articlesvideos, podcasts, photos, etc.

Visual identity
Motion design
Sound design
Digital strategy