Stade de Luxembourg

The national football and rugby stadium, known as the Stade de Luxembourg, is now positioned as a true platform for hosting sporting and cultural events in Luxembourg. The City of Luxembourg’s administration entrusted the agency Explose with the design of its new identity as well as the development of its website.

New venue, new identity

Explose designed a strong identity for the Stade de Luxembourg, reminiscent of its architecture. Both the logo and visual universe borrow graphic codes from the geometrical motif of the facade: an artistic, sequential pattern of diamonds.

A live identity

This new visual identity makes a nod to the building's unique architecture and has been adapted for different media. The signage of the venue reflects its visual identity.

An informative website

The Stade de Luxembourg website has been designed as a true information platform allowing visitors to look up the venue's programme (sporting events, concerts, etc.) as well as all the needed practical information to plan their visit. All instructions on how to access the stadium are displayed via an interactive map using the seat number mentioned on the ticket. The website was designed to allow users to fully experience the sporting action and other cultural events hosted at the Stade de Luxembourg.

Brand identity