ING Luxembourg was very early to understand the importance of being an innovative leader in the fields of digital and mobility. ING Luxembourg wanted to offer their customers all their existing banking services on a single application. With this idea in mind, ING Luxembourg came to us to help create a new kind of hybrid bank application.
One application to control them all
The project’s concept was to create a hybrid application that would function flawlessly on any device. To do so, different technologies were used to make sure the application would be compatible with any type of device— from smartphone to desktop.
Outlined approach: content first + mobile first
The 'content first' approach advocates for the supremacy of content over aesthetics. It is the content that guides the user experience and the overall application design. All banking features had to be just as easy to use on a smartphone as on a desktop computer. Restricting functionalities by device, and thus forcing the customer to change the way they use the application, is simply unimaginable nowadays.
Every bank has its own unique content and specifications. We carefully studied the products and services that ING Luxembourg offers its customers so that we could create the most intuitive architecture for this project.
Creating an interface for a major company, like ING Luxembourg, requires respect for the pre-existing branding. To do this, we decided to bring visuals that create a favourable global balance: icons created specifically for the brand, fonts, colour schemes, etc.
The user interface design dresses up wireframes and enables to find a graphic look and feel accordingly. The challenge was to develop a minimalist and contemporary look that would enhance the user experience, while also providing flawless legibility and incomparable beauty.
As part of the ING Luxembourg project, we used basic web development tools— like HTML5 and CSS—but also employed more innovative technologies, such as AngularJS and SASS. Through a component approach, it was possible to isolate the logic and operation of sophisticated graphic elements such as, drop-down lists, fields of forms, and tactile components.